Boundless Brands, a full-stack e-commerce platform for the F&B industry, has raised $2.5 million in a Seed funding round from angel investors from the USA and India. The company, which also has its own digital first beverage brand, was incubated by Sandeep Aggarwal and Nagendra Shukla.

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According to an official statement, Boundless has built a full-stack e-commerce platform that enables e-commerce sites and apps, and provides managed e-commerce services including technology, catalog, digital marketing, payment, fulfillment and customer support for F&B brands. The platform offers the advantage of deep e-commerce expertise, economy of scale, and economy of scope with an easy-to-use subscription model.

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Nagendra Shukla, co-founder and CEO of Boundless Brands, said, “We are not only building our portfolio of beverages but also offering a full-stack e-commerce platform and managed services for the F&B industry. Building this company with Sandeep as founding mentor will help us to tap into his impeccable track record in e-commerce and marketplaces.”

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The statement further added that Boundless plans to onboard over 1,000 F&B third party brands in the next two years for its full stack e-commerce platform and services. The company also aims to launch dozens of beverage products to cater to the underserved beverages market for Millennials and GenZ in India, who account for more than 50% of the total $100 billion F&B market.

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Sandeep Agarwal, founding mentor of Boundless, said, “Boundless is a platform with an ecosystem of services around it and it will allow third party brands in F&B to focus on their core competencies of product or brand building and let Boundless handle the e-commerce value chain.”

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Sources: https://www.entrepreneur.com/en-in/news-and-trends/boundless-brands-raises-25-million-in-seed-funding/450591