Will Lynch
August 17, 2023

Birkenstock Sales Soar, Profits Take a Dive

Birkenstock Sales Soar, Profits Take a Dive

March 29, 2023

Birkenstock UK has reported a drop in full year profits, despite sales continuing to skyrocket. According to the company's financial results for the year ending 30 September 2022, pre-tax profits fell 24% to £727,000, down from £954,000 the year before.


The footwear retailer attributed the fall to £4.4m of “administrative expenses” relating to property costs, advertising, higher salaries and foreign exchange losses. Despite this, total sales increased by 49% to £34.55m in 2022, boosted by a 40% increase in wholesale revenue to £30.1m, up from £21.3m the year before.


Retail revenue more than doubled over the period, skyrocketing 139% to £4.5m compared to £1.88m in 2021. Birkenstock, which operates three retail stores in the UK, said its shops “have all shown growth as consumers revert to retail store shopping after lockdown online consumption”.


The retailer issued a £2m dividend to its parent company Birkenstock International, resulting in a net asset decrease of £1.077m, down from £2.438m in 2021.


Birkenstock UK said sales in the current financial year have been “above initial expectations” and expects revenue to continue to increase. The company has seen a surge in popularity in recent years, with Birkenstocks becoming one of the most purchased fashion items of 2022.


Private equity owner L Catterton is reportedly considering launching an IPO of the shoe company as soon as September in a market listing that could value the business at over £6.3bn ($8bn). According to a report by The Financial Times, the listing could take place in Frankfurt, Germany, where the company is based.



Sources: https://www.retailgazette.co.uk/blog/2023/08/birkenstock-profits-fall/