Australian craft tea retailer The Berry Tea Shop has launched an equity crowdfunding campaign via Birchal in order to scale the business and expand its product portfolio. The money raised will be used to secure a new warehouse, venture into wholesale, scale marketing efforts, and introduce new products – including a ready-to-drink range.
Australian craft tea retailer The Berry Tea Shop has launched an equity crowdfunding campaign via Birchal in order to scale the business and expand its product portfolio. The money raised will be used to secure a new warehouse, venture into wholesale, scale marketing efforts, and introduce new products – including a ready-to-drink range.
The Berry Tea Shop was founded in 2010 by Cliff and Paulina Collier and offers a selection of more than 48 varieties of loose-leaf tea, tea wares and accessories, as well as a cafe. The company reported a revenue of $1.3 million last year, and online sales growth of 60 per cent yearly from 2019 to 2022. Additionally, its retail space grew 20 per cent in the same period.
Paulina Collier, co-founder of The Berry Tea Shop, said, “We see the same potential in tea that was once seen in craft beer and specialty coffee. This equity crowdfunding campaign is a stepping stone to turn tea into the next big craft beverage movement.”
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Sources: https://internetretailing.com.au/the-berry-tea-shop-launches-equity-crowdfunding-to-scale-business/
