British brand Au Vodka has partnered with e-commerce fulfilment firm Huboo as it looks to meet online demand and accelerate its global journey. Founded in 2015 by friends Jackson Quinn and Charlie Morgan, the business has since reported £40 million in annual sales, a launch into Europe, and an upcoming venture into the US.

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Au Vodka’s products are sold and delivered directly thanks to Huboo, which delivers nearly 2.5 million items a month for more than 1,500 businesses, from startups such as Au Vodka to multinational giants like Nestlé and Porsche. Huboo stores a further 18 million items across over 700,000 sq. ft of global warehouse space, with its software able to integrate with e-commerce channels and marketplaces like Amazon, Etsy, TikTok and Shopify.

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Jordan Major, Head of E-commerce at Au Vodka, said: “We were quick to spot this gap in the direct-to-consumer market and have seen amazing results targeting Millennials and Gen Z who much prefer e-commerce to in-store shopping. Initially, we were trying to cope with the fulfilment load in-house, but we found ourselves limited by what we could offer and it was becoming difficult to keep our customers happy. With Huboo’s help, we can switch off from day-to-day logistics and focus on market domination. Our model makes it much easier to expand our product lines and reach, learning from a wealth of digital customer data to drive future product innovation, safe in the knowledge that whatever we come up with next, Huboo will be able to fulfil it.”

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Claire Gates, Chief Commercial Officer at Huboo, added: “Major alcohol brands have been surprisingly late to embrace direct-to-consumer e-commerce, despite the pandemic and continued rise of online shopping leading to a boom in home consumption. Their loss is Au Vodka’s gain. The brand has quickly become an example of best-practice direct-to-consumer marketing, with a large number of all products sold directly via the company’s website. With competition ever increasing in the premium alcohol market, providing exceptional customer experienc

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Sources: https://retailtechinnovationhub.com/home/2023/8/17/au-vodka-partners-with-fulfilment-specialist-huboo-as-it-chases-gap-in-direct-to-consumer-market