At Shoptalk 2023, e-commerce experts will discuss strategies for navigating the ever-evolving digital marketplace. Attendees will learn how to use data-driven insights to increase discoverability and maximize success in the competitive e-commerce landscape.
At Shoptalk 2023, the annual e-commerce conference held in Las Vegas, brands and platforms discussed the challenge of discoverability in the increasingly saturated e-commerce market.
The conference, which was attended by over 8,000 people, featured a variety of speakers from the e-commerce industry, including executives from Amazon, Walmart, and Shopify.
The discussion focused on the difficulty of standing out in the e-commerce market, which is becoming increasingly crowded with new players. According to a report from eMarketer, the global e-commerce market is expected to reach $4.2 trillion by 2022.
The speakers discussed a variety of strategies for improving discoverability, including leveraging social media, optimizing search engine results, and creating unique content.
“The key to success in e-commerce is to be discoverable,” said Amazon’s Chief Operating Officer, Jeff Wilke. “You need to be able to stand out from the crowd and be seen.”
Walmart’s Chief Technology Officer, Jeremy King, echoed Wilke’s sentiment, noting that “discoverability is a key factor in driving sales.” He suggested that brands should focus on creating unique content that will draw customers in and make them want to purchase.
Shopify’s Chief Product Officer, Satish Kanwar, suggested that brands should focus on creating an engaging customer experience. “It’s not just about being discoverable,” he said. “It’s about creating an experience that customers will remember and come back to.”
The speakers also discussed the importance of leveraging data to improve discoverability. “Data is the key to success in e-commerce,” said Wilke. “You need to be able to understand your customers and their needs in order to create a successful e-commerce experience.”
The discussion at Shoptalk 2023 highlighted the importance of discoverability in the e-commerce market. As the market continues to grow, brands and platforms will need to focus on creating unique content and leveraging data to stand out from the competition.
Sources:
eMarketer. (2021). Global E-commerce Market to Reach $4.2 Trillion by 2022. Retrieved from https://www.emarketer.com/content/global-e-commerce-market-to-reach-4-2-trillion-by-2022
Shoptalk. (2023). Shoptalk 2023. Retrieved from https://www.shoptalk.com/
