Jay Lau, a seasoned marketing professional, has recently been appointed as the new head of brand marketing at boohooMAN, a popular fast fashion brand based in Manchester. This move comes as the brand looks to expand its presence in the digital world and tap into new markets.
Jay Lau, a seasoned marketing professional, has recently been appointed as the new head of brand marketing at boohooMAN, a popular fast fashion brand based in Manchester. This move comes as the brand looks to expand its presence in the digital world and tap into new markets.
Lau brings with him a wealth of experience in the industry, having previously held key positions at LullBellz, OOOOO, and Boomin. With his extensive knowledge and expertise, he is expected to drive boohooMAN's brand strategy and elevate its marketing efforts.
One of the brand's recent initiatives is its partnership with EA FC community platform and esports organization FUTWIZ. This collaboration will see boohooMAN's branding featured on FUTWIZ jerseys at various esports tournaments, including the highly anticipated EA FC Pro Open. This move is a strategic one for boohooMAN as it aims to tap into the growing esports market and reach a new audience.
In addition to its partnership with FUTWIZ, boohooMAN has also been working with gaming media specialist Kairos Media to bridge the gap between gaming and lifestyle. This has resulted in successful activations around the popular Call of Duty gaming franchise, further solidifying the brand's presence in the gaming world.
Sources: https://www.prolificnorth.co.uk/news/new-head-of-brand-marketing-at-boohooman/
