Actress and model Amber Valletta has recently endorsed LYMA, a new premium beauty product with bold claims and a hefty price tag. The beauty B-Corp has already amassed a waitlist of over 30,000 consumers eager to be amongst the first to try the product. Despite the current cost of living crisis, the luxury retail sector is still growing, with Harrods, Hermes, and Moncler all reporting sales increases in the last 12 months.
Actress and model Amber Valletta has recently endorsed LYMA, a new premium beauty product with bold claims and a hefty price tag. The beauty B-Corp has already amassed a waitlist of over 30,000 consumers eager to be amongst the first to try the product. Despite the current cost of living crisis, the luxury retail sector is still growing, with Harrods, Hermes, and Moncler all reporting sales increases in the last 12 months.
Developed by experts outside the traditional skincare industry, such as longevity doctors, dermatologists, plastic surgeons, and biochemists, LYMA claims to have harnessed scientific research to create a completely unique formula. The brand boasts that their formula is the first of its kind to have an 80:20 ratio of active ingredients to water, and is vegan-friendly and free from sulphates, parabens, and fragrance.
LYMA’s female founder, Lucy Goff, emphasizes the importance of addressing the deeper signs of ageing, rather than just the surface-level ones. She states that the LYMA Skincare Serum and Cream have been designed to work together, simplifying the consumer’s routine to deliver genuinely remarkable results.
In a 12-week clinical trial of 50 people aged between 30 and 65, 72% of participants reported an improvement in skin hydration, while 51% reported an improvement in skin firmness. However, some beauty experts are still skeptical of the promised results.
Rosie Green, beauty expert at You Magazine, shares her opinion: “Is it worth it? Well it’s subjective. Personally, if it’s just about hard results, I think probably not. But as we know with beauty products it’s about so much more than that. Like how they feel to use, the joy of having something precious, how it plays into your sense of self.”
The global e-commerce market for health and beauty is predicted to reach almost $450 billion by 2027, according to figures from Statista. This growth pattern is reflected in the premium retail sector, with LYMA now available exclusively at their website.
Sources: https://www.forbes.com/sites/katehardcastle/2023/07/11/650-skincare-launch-with-a-waitlist-of-30000-customers-proves-luxe-skincare-trend-is-thriving/
